I stand for less clothing but more quality, pureness, and ethicality— a meaningful wardrobe. Clothing that creates purpose. A daily reminder of our choice to simplify. Let nature be “as is.” Let us be content “as is.” What a powerful way to raise our angels. What a simply beautiful way to clothe them!
Simple Organics evolved from my own simplified life; from slowing down more, from listening more, from a desire to be content with what I already have rather than craving excess. More mindfulness—less clutter. Simply, my brand beginnings was a direct result of my own life changes.
With baby number three on the way (you go mama!) I naturally began looking for a simplified wardrobe. I longed for stress-free, chemical-free, and consumerism-free clothing and I was literally lost in all the funkiness, vibrant colors and unnecessary details of current clothing styles. Quite frustrated and tired from color-funny-funky-ness (with traces of joy for the ability to finally see through a different lens) I began a journey, a very specific search: undyed baby clothing. Ha!
What followed was newly-found terms like natural, off-white, bleaching and dyeing certificates. This stirred my curiosity further, and there I was gaining knowledge on what da hell it means to be off-white (it simply means, un-dyed and unbleached). Armed with quite a bit of knowledge I thought to myself: that’s it! Clothing ‘as is’.
My search turned up only a few limited options with some real drawbacks including clothing that was usually only sold in singles, it was pricey, and made somewhere/somehow in factories far away. I could not find any local options and no one-place-shop-all as such.
With my ever growing bump, I was driven to make this simplified wardrobe happen—for me, baby, and many others. I now wanted not only simplified but also totally utterly pure and ethical clothing that was accessible and fairly priced.
So ‘Simple Organics’ started as a trust in nature “as is” without any need for bleach or dyes. This decision not only creates clothing that is environmentally sound and ideal for baby’s sensitive skin, but it encourages the consumer to buy out of need not from what I call “impulsive-cuteness.” I know about impulsive-cuteness because I was there with the overflowing cupboards full of clothes we only wore a few times at the most.
And for me, simple is beautiful. Because nothing can be sweeter and more beloved to our eyes than our little gems ♥