I stand for less clothing but more quality, pureness, and ethicality— a meaningful wardrobe. Clothing that creates purpose. A daily reminder of our choice to simplify. Let nature be “as is.” Let us be content “as is.” What a powerful way to raise our angels. What a simply beautiful way to clothe them ❤
Simple Organics evolved from my own simplified life; from slowing down more, from a desire to be content with what I already have rather than craving excess. More mindfulness—less clutter. Simply, my brand beginnings was a direct result of my own life changes.
With baby number three on the way (you go mama!) I naturally began looking for a simplified wardrobe. I longed for stress-free, chemical-free, and consumerism-free clothing and I was literally lost in all the funkiness, vibrant colors and unnecessary details of current clothing styles. Quite frustrated and tired from color-funny-funky-ness I typed in a search box: undyed baby clothing. Ha!
My search turned up only a few limited options made in factories far away. And as I was looking for something closer to home, purely organic and truly ethical clothing, I could not find any. I thought to myself: that’s it! Clothing ‘as is’. I want it, I need it for my baby. I kept thinking, untreated clothing for babies should be mainstream, it’s best for our planet Earth, it saves a lot of resources otherwise wasted, and it’s best for our babies’ skin, and yet I never actually heard about it.
With my ever growing bump, I was driven to make this simplified wardrobe happen—for me, baby, and many others who never reached for this option because there is so little choice.
I sell not only clothing. I stand as a rebellion against baby fashion business and current baby clothing styles. It’s not about our babies anymore and what’s best for them – it’s about us.
About us feeling ‘not enough’ and having to put up with unattainable societal expectations. About us feeling pressurised to always be perfect and make everyone and everything around us perfect. About us having to wear masks and hide our vulnerabilities for the fear of rejection. I want to free us from the chains we were set-up with. Because industrialist know us, they study us, they know how psychologically to squeeze the most profit to their pockets.
We need to find our tribe where we can be real, authentic-selves. Where we can share our joys and struggles. Laugh and cry together. We need to consciously seek it and don’t be afraid to be vulnerable anymore. We need to start loving ourselves unconditionally and being comfortable in our own skin.
What our children really need is pure, ethical, comfortable clothing and present mother. That’s it. You and I don’t have to prove anything to others.
So ‘Simple Organics’ started as a trust in nature “as is” without any need for bleach or dyes. It then emerged as a rebellion against growing multi-billion baby fashion-business and their masked ideas. That fallowed by simplified life and motherhood choices.
This decision not only creates clothing that is like a silent mantra to simplify our life’s and love ourselves and our kids ‘as is’, is environmentally sound and ideal for baby’s sensitive skin, but it encourages the consumer to buy out of need not from what I call “impulsive-cuteness.” I know about impulsive-cuteness because I was there with the overflowing cupboards full of clothes we only wore a few times at the most.
And for me, simple is beautiful. Because nothing can be sweeter and more beloved to our eyes than our little gems ♥