I stand for less clothing but more quality, pureness, and ethicality— a meaningful wardrobe. Clothing that creates purpose. A daily reminder of our choice to simplify. Let nature be “as is.” Let us be content “as is.” What a powerful way to raise our angels. What a simply beautiful way to clothe them ❤︎
Simple Organics evolved from my own simplified life; from slowing down more, from listening more, from a desire to be content with what I already have rather than craving excess. More mindfulness—less clutter. Simply, my brand beginnings was a direct result of my own life changes.
With baby number three on the way (you go mama!) I naturally began looking for a simplified wardrobe. I longed for stress-free, chemical-free, and consumerism-free clothing and I was literally lost in all the funkiness, vibrant colors and unnecessary details of current clothing styles (pockets for babies, anyone mhm?). Quite frustrated and tired from color-funny-funky-ness (with traces of joy for the ability to finally see through a different lens) I began a journey, a very specific search: undyed baby clothing. Ha!
What followed was newly-found terms like natural, off-white, bleaching and dyeing certificates. This stirred my curiosity further, and there I was gaining knowledge on what da hell it means to be off-white (it simply means, un-dyed and unbleached). Armed with quite a bit of knowledge I thought to myself: that’s it! Clothing ‘as is’.
My search turned up only a few limited options with some real drawbacks including clothing that was usually only sold in singles, it was pricey, and made somewhere/somehow in factories far away. I could not find any Europe-made options and no one-place-shop-all as such. I was constantly thinking, untreated clothing for babies should be everywhere, it’s best for our planet Earth, it definetly saves a lot of resources otherwise wasted, and it’s best for our babies’ skin, why it’s not mainstream?
With my ever growing bump, I was driven to make this simplified wardrobe happen—for me, baby, and many others. More I studied, read, and processed more I thought about ever so growing baby fashion trends spread by influencers and how it plays with our minds. The last thing we, especially new mums want, is to be vulnerable. And industialists know it, they study us, they know us so well. We see others doing-it-all and we feel like a failures by not reaching those unattainable standards set by others. So we put masks (as others do) and we fake it. Everywehre we turn we are surrounded with messages ‘you are not enough’. By following so-called trends, by making sure our baby is always spot-clean, wearing the cutest or trendiest clothes available, we unconciously telling to the world: look at me, I am enough, I am enough for this child. We are constantly looking for an outside approval. And how do I know it? Because I went that road myself. And one day I said STOP.
We are enough. But we have to believe it ourselves. We were given this child and we are enough for him or her. We are excatly what he or she needs. Excatly.
We need to find our tribe where we can be real, authentic-selves. Where we can share our joys and struggles. Laugh and cry together. We need to consciously seek that and don’t be afraid to be vulnerable anymore. We need to start loving ourselves unconditionally and being comfortable in our own skin. That’s the only way to free ourselves from the chains we were set-up with.
What our children really need is pure, comfortable clothing and present mother. That’s it. Relax, mama. You don’t have to prove anything to others. Allow your intuition to guide you.
So ‘Simple Organics’ started as a trust in nature “as is” without any need for bleach or dyes. It then emerged as a rebellion against growing multi-billion baby fashion-business and their masked ideas. That fallowed by simplified life and motherhood choices.
This decision not only creates clothing that is like a silent mantra to simplify our lifes and love ourselves and our kids ‘as is’, is environmentally sound and ideal for baby’s sensitive skin, but it encourages the consumer to buy out of need not from what I call “impulsive-cuteness.” I know about impulsive-cuteness because I was there with the overflowing cupboards full of clothes we only wore a few times at the most.
And for me, simple is beautiful. Because nothing can be sweeter and more beloved to our eyes than our little gems ♥