Once upon a time… I was looking for minimalist, ethical, organic clothing for my son. I was lost in current clothing styles, all the colorfulness, funkiness, and rather unnecessary details (pockets for babies, huh?). As I got frustrated with my search I typed: undyed baby clothing. Ha!
The search from desperation turned out to an excitement: that’s perfect! The clothes ‘as is’. However, I found a few very limited options back then made either in factories overseas, in impractical old-fashioned designs, or from uncertified/barely Oeko-Tex 100 certified cotton. Nothing that would tick all of my boxes.
I started to daydream about a purposeful wardrobe, that’s like a silent mantra to do what’s best for us and our babies only. At the same time, I pondered why that is not mainstream and why I never thought about it myself. More on my intake on that you can read here.
My brand started with an exciting vision that evolved to clothing made from unbleached, undyed, and GOTS certified organic cotton; that doesn’t interrupt the earth’s natural balance from the seed onwards and is ideal for a baby’s sensitive skin. Clothing that’s made in the most ethical way, by the Baltic shores by another mum working from her own home-studio, small-scale and fairly.
And I can tell you when I was putting my brand clothes on my own son it truly helped me to see HIM. Not an extension of me or an extension of anyone else. It’s magical how untreated clothing without cute details or colorful distractions aid us on the motherhood journey. You realize instantly, there is no need for setting expectations, no need for attached strings, what’s needed is to simply enjoy the moment and love this tiny human unconditionally as he or she is.
And one day as I was bundling my brand clothes for gifting following friends’ childbirth, I thought how hard it is to find truly conscious goods (not to mention, purposeful) in one place, especially ready for gifting. I remembered how not that long ago I myself was looking for that special bundle for my best friend and could not find any. And then it hit me: almost all of my dear clients bought my clothing for gifting to their beloved ones.
I simplified the gifting experience by bundling my best-seller essentials in a sturdy keepsake box complemented with an exclusive to my brand greeting card that’s inclusive of other races too. Every step taken with sustainability and fairness in mind – to save you the hassle and rather concentrate on a joyful moment.
From my caring heart to yours. Two caring hearts already make a difference. And what about two, three, four, or more? 💞
Anna, ‘Simple Organics’ Owner.
Ethical by deed ~ Organic ~ Uni-gender ~ Minimalist ~ Supports mums working from home